I am the creative lead, driving 360º marketing initiatives that craft compelling narratives and elevate brand engagement across luxury, fashion, beauty, lifestyle, wellness and hospitality sectors. I love what I do!
HAPPYXNATURE 360º Branding, Creative Direction, Digital Design, OOH, Packaging, Social, Copywriting
DNM/LAB® 360º Branding, Creative Direction, Digital Design, OOH, Packaging, Social, Copywriting
MALAGASSI 360º Branding, Creative Direction, Digital Design, OOH, Packaging, Social
CONCEPT LAB – BARE&CO. 360º Branding, Creative Direction, Digital Design, OOH, Social, Copywriting
ANISA BEAUTY Branding, Creative Direction, Copywriting, Photography
CONCEPT LAB – TIMBERLAND 360º Branding, Creative Direction, Digital Design, OOH, Social, Copywriting
PARFUM BEYONCÉ Bottle & Packaging Design
CACAYE 360º Branding, Product + Package Design, Digital Design, Creative Direction
NUUDS 360º Branding, Product + Package Design, Digital Design, Creative Direction
UNCOMMON SENSE Brand Launch Video
UNCOMMON SENSE 360º Branding, POS, Digital Design, Creative Direction, Video, Copywriting
NY&C SWIM 360º Branding, Digital Design, Creative Direction, Video, Copywriting
GABRIELLE UNION’S SPOTLIGHT: LITTLE HAITI, MIAMI 360º Branding, Digital Design, Creative Direction, Video, Copywriting
EVA MENDES: HOLLYWOOD GLAMOUR 360º Branding, Digital Design, Creative Direction, Copywriting
THE ART OF PERFECT HOLIDAY STYLE Digital Design, Creative Direction, Copywriting
BLAZER BABES UNITE Digital Design, Creative Direction, Copywriting
GEO NOIR F/W 2023 Creative Direction, Video Editing
CHECKERED REMIX Digital Design, Creative Direction, Set Design, Copywriting
NUMB3ERS D0N’T L1E Actual KPIs from email campaigns and new site creative/UI
Glow On. Make a Wish. Fall in Love.
Iconic signature NY&C fragrances…
Drum roll, please!
No one dons denim quite like a rockstar – add some edge to your look with the best rock ‘n’ roll-inspired black denim for fall.
Trending: Lounge-to-Street Cool
Go way beyond the gym with this season’s style stars!
New Year-New Hues
Take charge of the new year with a high-power color combo that wins every time. Classic monochromes get a boost of vitamin D for a sunny new start!
EMPOWERED
Electrify your look with fashion’s crimson color crush!
Mirrored Beauty
Give your festive outfitting a fierce boost with sequins, metallics and pops of that seasonal favorite–red. And tartan too!
Chart Toppers
Jumpsuits & Rompers: from dawn to dusk add these to your summer playlist and wear on repeat for a look that never gets old.
