I am the creative lead, orchestrating marketing strategies and visionary concepts – executing compelling campaigns that span diverse lifestyle retail brands on a 360º scale.

NUUDS 360º Branding, Product + Package Design, Digital Design, Creative Direction

CACAYE 360º Branding, Product + Package Design, Digital Design, Creative Direction

UNCOMMON SENSE 360º Branding, POS, Digital Design, Creative Direction

NY&C SWIM 360º Branding, Digital Design, Creative Direction

GABRIELLE UNION’S SPOTLIGHT: LITTLE HAITI, MIAMI 360º Branding, Digital Design, Creative Direction

EVA MENDES: HOLLYWOOD GLAMOUR 360º Branding, Digital Design, Creative Direction

PAUL CARROLL 2/19/24 PAUL CARROLL 2/19/24

Nuuds – Hues for Humanity

PAUL CARROLL 2/16/24 PAUL CARROLL 2/16/24

CACAYE – Fermented Beauty

PAUL CARROLL 7/20/23 PAUL CARROLL 7/20/23

Blazer Babes Unite!

PAUL CARROLL 7/20/23 PAUL CARROLL 7/20/23

The Art of Holiday Style

PAUL CARROLL 7/19/23 PAUL CARROLL 7/19/23

Checkered Remix

PAUL CARROLL 4/4/22 PAUL CARROLL 4/4/22

NY&C/SWIM: Crushing It Poolside!

To launch the S/S ’22 Swim Collection NY&C headed to L.A. and the Hollywood Hills. Featuring the amazing Marquita Pring, Adriana Cernanova & Dajia Wilson, we captured the collection through the playful & energetic lens of fashion photographer, Colette de Barros.

PAUL CARROLL 3/22/22 PAUL CARROLL 3/22/22

Uncommon Sense

Introducing a new lingerie-meets-leisure brand. You asked for better fabrics, smarter fits and figure-enhancing technology. This is Uncommon Sense. Sleep. Beach. Everything Underneath.

PAUL CARROLL 4/20/21 PAUL CARROLL 4/20/21

Gabrielle’s Spotlight: Little Haiti, Miami

The energy & PASSION that resonates within this community is palpable and Gabrielle wanted to create a collection that exuded the rich history and some of its many qualities – STRENGTH, VIBRANCY & BEAUTY.

PAUL CARROLL 4/19/21 PAUL CARROLL 4/19/21

AllTogetherNow

Presenting a vision that welcomes all women to share an assortment of the same styles and shown on models representative of the majority. The conversation is turning into all women, not one group of women.

PAUL CARROLL 4/18/21 PAUL CARROLL 4/18/21

True Colors

Dial up your mood for fall with your jewel-toned POV for that next show-stopping entrance!

PAUL CARROLL 4/18/21 PAUL CARROLL 4/18/21

Moto!

Motorcycle jackets have become ubiquitous enough to earn themselves a cute nick-name, but they haven’t lost an ounce of coolness. In fact, this season’s versions, with their intricate networks of zippers, are as badass as ever!

PAUL CARROLL 4/17/21 PAUL CARROLL 4/17/21

Subway Series

Who knew a train delay could look so chic? The Jeans-&-Sweater combination is fall’s perfect (affordable!) outfit. Jeans, when paired with a sweater, the result is versatile and always chic—a sure source of comfort in times that are a-changing (in more ways than one).

PAUL CARROLL 4/17/21 PAUL CARROLL 4/17/21

Jump into the Holidays!

’Tis the season to…usher in the new! From fancy dinners to black-tie affairs, here are the outfits that work for every holiday occasion.

PAUL CARROLL 4/17/21 PAUL CARROLL 4/17/21

Sun’s Out

And so are we! From poolside to beachside – lush palms,statement cutouts & rich reds from NY&C Swim got you covered.

PAUL CARROLL 4/16/21 PAUL CARROLL 4/16/21

Kate Hudson’s Happy x Nature: Spring Collection

PAUL CARROLL 4/16/21 PAUL CARROLL 4/16/21

Red Alert

Revel in the spotlight and discover the vibrant versatility of the season’s most dramatic hue.

PAUL CARROLL 4/16/21 PAUL CARROLL 4/16/21

Beached!

Pile on the SPF and hit the beach! And don’t be shy—jump into our latest from NY&C Swim featuring all the most-talked about styles making waves from poolside to seaside.

PAUL CARROLL 4/16/21 PAUL CARROLL 4/16/21

Bohemian Archives

Happy x Nature launched with a mission to “keep nature happy while creating amazing fashion” and has grown to become even more eco-friendly and sustainable with each collection.