Metrics are vital for understanding and optimizing customer behavior. They reveal how well content engages, drives conversions, and fosters loyalty, providing essential insights to tailor messaging, design, and calls-to-action. They’re your critical marketing KPIs.
Benchmark: 15-25% for most industries. Achieved 22%+ for RetailWinds’ email campaigns. Factors affecting open rates: Subject line effectiveness. Timing of send.
Benchmark: 2.5% average across industries. Achieved CTRs of 3%+ for RetailWinds. Factors affecting click through rates: Content relevance and CTA effectiveness.
Benchmark conversion rates for e-commerce are 2-3%. Achieved 4.6% for RetailWinds during BFCM window. Factors affecting conversion rates: Email Content & Messaging, Email Design & Layout, Audience Targeting & Segmentation and A/B Testing.
Through SaaS platform adoption, my creative team achieved a colossal 600% lift in page views. Read case study here: https://getfastr.com/case-study/new-york-co
Through SaaS platform adoption, my creative team achieved a staggering 400% lift in our creative output. Read case study here: https://getfastr.com/case-study/new-york-co
Through SaaS platform adoption, I was able to reduce Time to Market for new creative UI/UX from 3 months to a mere 3 weeks. Read case study here: https://getfastr.com/case-study/new-york-co
Reduced annual photoshoot spend by 25% through new contract negotiations with the talent agencies.
Reduced annual retouching spend by 50% through new contract negotiations with vendors.
Increased daily PDP shot count on ecomm sets by 50% – taking shot counts from 50 per day to 75 per day, across two photo bays.
