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Concept Lab – Timberland - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/e1ff7a0f-f756-4d5b-b052-d60ca0b9b7a9/OOH-Mailer-II.jpg Portfolio - Concept Lab – Timberland - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/c9039cb8-85b0-4cd4-a5a8-c2c66b344d6d/OOH-Mailer-III.jpg Portfolio - Concept Lab – Timberland - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/e59c34cb-1d2b-40d4-9c80-52b3d8fd7a90/Campaign-Giftcardsx7.jpg Portfolio - Concept Lab – Timberland - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/eb320f55-7aea-47a7-bef9-1bff8b09b40c/Shopping-Bag.jpg Portfolio - Concept Lab – Timberland - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paulscarroll.com/portfolio/parfum-beyonce monthly 0.5 2024-10-23 https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/635fc8b8-577f-44fe-a0c4-d35abbaa9f8d/Ce_Noir_mini.jpg Portfolio - Parfum Beyoncé - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/bf2c072c-cc08-467e-ac8e-a95712ddc15a/Beyonce%2520Ce%2520Noir%2520Fragrance.jpg Portfolio - Parfum Beyoncé - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/f9610dc9-c777-48c6-9fcd-e9fc9a12c65c/Unboxingx3.jpg Portfolio - Parfum Beyoncé - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/216bf2ea-dcbf-4938-88b1-f641664766d7/Ce+Noir-Fragrance_collage_production+copy.jpg Portfolio - Parfum Beyoncé - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/b6cd3a2a-9d95-42e9-939c-260606b8174a/Parkwood_Packaging%2BName-Concept-Work_1000px.gif Portfolio - Parfum Beyoncé - Make it stand out Naming & Packaging – Exploration Phase https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/4b8d18e0-6368-4cd5-b0b9-2791dce2a0ea/Spritzing.jpg Portfolio - Parfum Beyoncé - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paulscarroll.com/portfolio/nuuds-hues-for-humanity monthly 0.5 2024-11-17 https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/db495447-2f9f-41e9-8e8d-1a9b276ba4ee/nudds_full-cast_shot.jpeg Portfolio - Nuuds – Hues for Humanity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/582201fe-9b58-496c-8e8f-643d0a749866/nuuds_hangtag_II.jpg Portfolio - Nuuds – Hues for Humanity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/eefe08df-f11d-465e-8b07-6ea7c51e8612/nuuds_PDP_Images_Grid_I.jpg Portfolio - Nuuds – Hues for Humanity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/d2a2934b-a7f0-4a7c-ac57-2ce0a0cd236b/nuuds_packaging_box%2Btape_II.jpg Portfolio - Nuuds – Hues for Humanity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/8ceada38-0364-496e-8666-353c25f755e2/nuuds_fitz_tee.jpeg Portfolio - Nuuds – Hues for Humanity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/d3a26943-d253-47e4-8281-fd7998a3645f/nuuds_packaging_olive_box%2Btissue.jpg Portfolio - Nuuds – Hues for Humanity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/238041f4-e158-483a-9859-ab23f9ca0e6a/nuuds_on-off_grid.jpeg Portfolio - Nuuds – Hues for Humanity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/cb47b977-4572-440f-8945-deb5d972b036/nuuds_labels.jpg Portfolio - Nuuds – Hues for Humanity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/0407d25d-0911-4254-b260-dad028da9e3e/nuuds_packaging_box%2Btape.jpg Portfolio - Nuuds – Hues for Humanity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/9272e429-eb0f-400e-a69e-59fd8e105679/6-ways.email.jpg Portfolio - Nuuds – Hues for Humanity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/d4bd7d16-a79c-4163-b156-ca86a34d1812/get-ready%E2%80%93get-set.email.jpg Portfolio - Nuuds – Hues for Humanity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/c7267277-a879-42bd-8f41-106ec7996aed/clay-launching-tomorrow.email.jpg Portfolio - Nuuds – Hues for Humanity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/5a8488db-e101-432b-a9f4-edba79b92d4a/nuuds_PDP.gif Portfolio - Nuuds – Hues for Humanity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/b6412ac6-f648-4abf-b07f-887eccea91aa/nuuds_shopping_bag.jpg Portfolio - Nuuds – Hues for Humanity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/903114c9-fe57-4ad4-8f1c-b901212d83f1/nuuds_mailer_polybag.jpg Portfolio - Nuuds – Hues for Humanity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/38d82d0d-9ed1-4261-90d5-e12cc44cea5c/nuuds_tote.gif Portfolio - Nuuds – Hues for Humanity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paulscarroll.com/portfolio/numb3rsd0ntl1e monthly 0.5 2024-11-11 https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/d0b8894b-53d5-45b5-bab3-49503242020f/Hoarding-Emails.jpg Portfolio - Numb3ers D0n’t L1e - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/8f993a3e-4e7a-48fc-a8da-9f85b124c82c/Opens.png Portfolio - Numb3ers D0n’t L1e - Make it stand out Benchmark: 15-25% for most industries. Achieved 22%+ for RetailWinds’ email campaigns. Factors affecting open rates: Subject line effectiveness. Timing of send. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/05abc4a4-1712-4844-be4e-8052249073ef/CTRs.png Portfolio - Numb3ers D0n’t L1e - Make it stand out Benchmark: 2.5% average across industries. Achieved CTRs of 3%+ for RetailWinds. Factors affecting click through rates: Content relevance and CTA effectiveness. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/0b6302dd-4e20-476e-9ca6-4a56641cc44d/Conversions.png Portfolio - Numb3ers D0n’t L1e - Make it stand out Benchmark conversion rates for e-commerce are 2-3%. Achieved 4.6% for RetailWinds during BFCM window. Factors affecting conversion rates: Email Content & Messaging, Email Design & Layout, Audience Targeting & Segmentation and A/B Testing. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/7a369336-9201-4e45-a639-f1ef32a979ea/PageViews.png Portfolio - Numb3ers D0n’t L1e - Make it stand out Through SaaS platform adoption, my creative team achieved a colossal 600% lift in page views. Read case study here: https://getfastr.com/case-study/new-york-co https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/4e452edc-969c-4284-8157-b951f75ba534/Output.png Portfolio - Numb3ers D0n’t L1e - Make it stand out Through SaaS platform adoption, my creative team achieved a staggering 400% lift in our creative output. Read case study here: https://getfastr.com/case-study/new-york-co https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/60575807-c518-4b5c-a0ad-e10e7aceae83/Hoarding-Web-UI.jpg Portfolio - Numb3ers D0n’t L1e - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/dec3e7aa-5216-41e0-a108-e081a58fbc02/TimeToMarket.png Portfolio - Numb3ers D0n’t L1e - Make it stand out Through SaaS platform adoption, I was able to reduce Time to Market for new creative UI/UX from 3 months to a mere 3 weeks. Read case study here: https://getfastr.com/case-study/new-york-co https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/7a796f94-3e40-4cb5-9bbb-74ae16c3b966/Photoshoots.png Portfolio - Numb3ers D0n’t L1e - Make it stand out Reduced annual photoshoot spend by 25% through new contract negotiations with the talent agencies. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/110bf21b-aa52-40f6-ab37-2d1352ee65fa/Retouching.png Portfolio - Numb3ers D0n’t L1e - Make it stand out Reduced annual retouching spend by 50% through new contract negotiations with vendors. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/97ae7509-6c6f-4e3e-a9af-cddf60590099/Photoshoots-2.png Portfolio - Numb3ers D0n’t L1e - Make it stand out Increased daily PDP shot count on ecomm sets by 50% – taking shot counts from 50 per day to 75 per day, across two photo bays. https://www.paulscarroll.com/portfolio/cacaye-fermented-beauty monthly 0.5 2025-04-08 https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/408cb834-8136-4f90-bd9f-d9c67f420d05/SHOT%234_LOGO_GROUP.jpg Portfolio - CACAYE – Fermented Beauty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/5f849795-842e-4517-8e64-3158e79777b3/CACAYE_Product_Familly_On+White.jpg Portfolio - CACAYE – Fermented Beauty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/069c208f-6f0a-478f-96d7-cae29637c24e/SHOT%234_0007_rt.jpg Portfolio - CACAYE – Fermented Beauty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/82fd3341-cd22-4a2c-aaa5-7177a45f9215/CACAYE_Static_Grid.jpg Portfolio - CACAYE – Fermented Beauty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/c5276e14-a682-4373-916c-275ff1375a82/CACAYE-POSTERS.jpg Portfolio - CACAYE – Fermented Beauty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/45f4bbdb-adcc-487d-81fd-ad5b3ac45c34/CACAYE-POSTERS.2.jpg Portfolio - CACAYE – Fermented Beauty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/3482d37d-be4e-4f29-85f9-c887cf1bc822/Type%2BLogos%2BGraphics.gif Portfolio - CACAYE – Fermented Beauty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/87dbdab4-3a9d-4178-8c58-3a7b624400d8/SHOT%232_0181_rt_fp.jpg Portfolio - CACAYE – Fermented Beauty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/3cfb53e3-7ff2-46c4-a0e0-7b27368f7c0c/Brightening_Oil_Results_desktop.gif Portfolio - CACAYE – Fermented Beauty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/6824e851-2fd9-4a3b-b759-1a021aac9864/Subway_Billboard.jpg Portfolio - CACAYE – Fermented Beauty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/1dd5c296-993f-4c82-bbdd-3f40f735e19e/Cacaye_Ingredients.jpg Portfolio - CACAYE – Fermented Beauty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/e4712772-167d-46c7-8236-15dba55c3f08/Cacaye_Targets_desktop.gif Portfolio - CACAYE – Fermented Beauty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/0a5c0e7a-ddc7-447c-8b8c-864e81f1fdab/Skin_Fixes.jpg Portfolio - CACAYE – Fermented Beauty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/e229e016-4b99-4e2a-9b8a-72088b5db584/Skin_Concerns.jpg Portfolio - CACAYE – Fermented Beauty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/b0257fee-8c90-485f-8309-5b6d7db9cf0d/CACAYE_HP_Mobilex3.jpg Portfolio - CACAYE – Fermented Beauty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/58d027d0-edfd-44e8-9adf-c3dbde2e2d2a/CACAYE-EMAILS.jpg Portfolio - CACAYE – Fermented Beauty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paulscarroll.com/portfolio/blazer-babes-unite monthly 0.5 2025-09-11 https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/85c91725-85d6-4441-88ba-56c26542a663/Blazer_Babes_Opener.jpg Portfolio - Blazer Babes Unite! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/ac7aa240-645c-4ac5-a9b5-3a6691f4aa74/Blazer_Babes_1.jpg Portfolio - Blazer Babes Unite! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/c71030f6-9c01-416e-b148-1e7ec8feaab4/Blazer_Babes_2.jpg Portfolio - Blazer Babes Unite! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/4b834759-342c-4e27-91a7-c01563373f31/Blazer_Babes_3.jpg Portfolio - Blazer Babes Unite! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/c6c23edc-7503-4268-8410-6cefb634b7e1/Blazer_Babes_4.jpg Portfolio - Blazer Babes Unite! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/9420f291-618c-4a32-9984-aece70a25199/Blazer_Babes_5.jpg Portfolio - Blazer Babes Unite! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/a8b39550-ed44-47f9-8387-cd1709f3b35c/Blazer_Babes.webp Portfolio - Blazer Babes Unite! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paulscarroll.com/portfolio/the-art-of-holiday-style monthly 0.5 2024-11-14 https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/b39a9fb0-77ca-49cf-bb7d-f397e33a566d/Perfect_Holiday_Opener.jpg Portfolio - The Art of Perfect Holiday Style - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/8fb1246e-0370-4758-ba88-ccfb1f1ade35/Perfect_Holiday_1.jpg Portfolio - The Art of Perfect Holiday Style - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/ca31090b-f1bd-4d81-a24d-84c78ada0f55/Perfect_Holiday_2.jpg Portfolio - The Art of Perfect Holiday Style - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/592edc98-e95d-44ae-ac75-663a82bfadd5/Perfect_Holiday_3.jpg Portfolio - The Art of Perfect Holiday Style - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/d6e9f4af-9888-44a9-b599-f1fc1efee71b/Holiday-Style-Emails.jpg Portfolio - The Art of Perfect Holiday Style - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/a379acff-2cde-4f67-8f92-c629f26b133c/Perfect_Holiday_4.jpg Portfolio - The Art of Perfect Holiday Style - Make it stand out Photographer: Jordan Graham Creative Director: Paul S. Carroll Lead Stylist: Brian Cahill Models: Nykhor Paul @ One, Sakura Remsen @ Elite, Tais Sa @ Elite & Karen Soto @ Wilhelmina. Makeup: Kyriaki Savrani @ Factory Downtown Hair: Niko Weddle @ Judy Casey Production: Industrial Color Studios, NYC https://www.paulscarroll.com/portfolio/checkered-remix monthly 0.5 2024-02-19 https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/a28277fd-7dcd-4dc9-9f5f-13d8bcab955f/Checkerboard_Opener.jpg Portfolio - Checkered Remix - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/e1f5fe26-b60c-451b-a1a4-ae48657c3a15/1595_011_MKT-NYCM-M_220720_NYCC-02562964_016_NYCC-03106146_172_NYCC-02215326_006_0018_RGB_v02.jpg Portfolio - Checkered Remix - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605b94ffb806fb292aa0510f/8aff9ef6-12b8-4ac0-98ed-23d99d719d73/Checkerboard_Main.gif Portfolio - Checkered Remix - Make it stand out Photographer: Jordan Graham Creative Director: Paul S. Carroll Lead Stylist: Brian Cahill Models: Sakura Remsen @ Elite & Dajia Wilson @ Wilhelmina. 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Photographer: Marian Sell Creative Director: Paul S. 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